Secondfirst journal is on a mission to challenge and change the way we think about and consume fashion. We have the ambitious ambition to make second hand, preloved, preowned, vintage fashion – the first choice for all fashion consumers.

It’s time to declutter and to bring creativity and quality back into our wardrobes and minds.

Clothing consumption increased with 60% between 2000-2014, meanwhile consumers now keep their garments about half as long as they did in the 90s’,